Walkers Spices Up Vegetable Chips Segment With New Range Supported By TV Campaign Featuring The Spice Girls.

Walkers is launching brand new Oven Baked with Veg, to help retailers capitalise on the growing savoury snacks category (+6.9% ). The new range contains two delicious flavours, both of which pack a spicy punch: Beetroot & Sweet Chilli, and Sweet Potato & Paprika.

The wheat, potato and vegetable snacks will be backed with significant TV support alongside the rest of the Oven Baked range in a brand new creative featuring the Spice Girls in a continuation of the partnership between Walkers and the British icons.

There is a growing popularity for vegetable chips, however the nation’s favourite crisp brand has identified a gap in the market for those that are lower in fat, but still enjoyable to eat. To reinforce the great taste of Walkers Oven Baked with Veg, which contains 40% less fat than regular vegetable chips, the Taste Us. Love Us. money back guarantee will run across the whole range.

Helen Strachan, Brand Manager at Walkers, comments: “There are common misconceptions about vegetable chips but our innovation, although lower in fat, doesn’t compromise on taste. We are confident that the new range will be a success and are heavily supporting the launch with a new ad campaign with the Spice Girls, meaning it will be front of mind with shoppers therefore helping drive sales for retailers during a key period for the savoury snacks category.”

The new Walkers Oven Baked with Veg is available in two flavours, across single serve (35g), multipack (6 x 23g) and sharing bags (140g).