Scotty Brand takes £1m bite of chip market with Waitrose deal

29 March, 21

Sales of Scotty Brand’s Chippy Chips are poised to break through the £1m mark this year for the first time after the popular label signed a deal with Waitrose.

The frozen chips went on sale this week at all six of Waitrose’s Scottish branches, adding to existing listings at Asda, Co-op, Morrisons and Tesco.

The chunky irregular-cut chips in sunflower oil, which are made with homegrown potatoes sourced from Scotty’s network of growers throughout Scotland, are sold in 1.5kg bags. With around 363,000 packs expected to be sold this year, that equates to 545 tonnes – the equivalent of 218 tractors* or more than 60,000 Scottish terriers**.

Chippy Chips were the first frozen chips to be produced from only homegrown Scottish potatoes when they made their debut at the Co-op in October 2016.

They have continued to grow in popularity and are taking an increasingly large share of Scotland’s £54.7m frozen chip market.

Previous Scotty Brand listings at Waitrose have included potatoes and soup mixes.

Scotty Brand’s Commercial Director, Richard Allison, said: “We’ve been blown away by the popularity of our Chippy Chips.

“It looks like our customers have been raiding their freezers during lockdown for some well-deserved comfort food.

“The growing popularity of Chippy Chips has led to us securing this exciting listing with Waitrose, and we are looking forward to more customers discovering our homegrown Scottish chips.”

Scotty Brand’s latest Chippy Chips listing with Waitrose is the latest in a string of deals for the patriotic food label.

Last July, Scotty Brand added cherries to its range with a contract to supply Asda’s Scottish stores.

A month earlier, the company’s strawberries went UK-wide through a deal covering 200 of Asda’s shops.

Since September 2019, Scotty Brand has cut the amount of plastic used for its packaging by 27,000kg, demonstrating its ongoing commitment to the environment.

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