Mediterranean Bio Ltd, the natural and organic sugars company founded by Patricia de Middel Puch, has launched, SWICILY; an organic sugar substitute with unique flavour, grown ethically by the local farmers of the island of Sicily.
SWICILY is currently available in a 250ml bottle, at a price of £9.00, and sold alongside limited-edition “222 boxes”, priced at £222. Inside each limited-edition box will be a bottle of SWICILY, along with a numbered and signed 17 x 17 print of museum-quality art, produced by Cristina de Middel, whose work can be found in such museums as the Tate Modern in London and the MoMA (Museum of Modern Art) in New York City.
Grown ethically by local Sicilian farmers, SWICILY is a natural sugar made with heritage organic grapes, with methods originating in ancient Mediterranean traditions. As an unprocessed liquid sweetener, with natural nectar extracted from 2kg of Sicilian grapes per bottle, SWICILY is uniquely able to retain its nutrients and vitamins, lowering its glycemic load and thus reducing calories without sacrificing taste.
"I wanted to put my years of experience in growing and developing businesses into showing how an ethical food company could become successful. In launching SWICILY, we aim to end the love/hate relationship with sugar and encourage the world to enjoy a healthier, more luxurious experience of food." said Patricia de Middel Puch
An artisan product of high quality, SWICILY has already been praised by Italian and International cooks alike and has been adopted by such chefs as private cook Miguel Jensen in Denmark, as well as Sindy Lazo, winner of the first US MasterChef Latina. Not only supported by chefs around the world, SWICILY has also found success with the most high-standard customer of them all: the homes of Sicily themselves, and is currently sold on Amazon, as well as gourmet boutiques in Belgium, Italy, Switzerland and France.
Along with being recognised as an exquisite alternative to sugar by world-leading chefs, SWICILY also provides empirically proven health benefits as an alternative to sugar. As Nutritionist Dr S. Castronovo explains, “SWICILY is a sugar with fewer calories per portion, as it is presented in liquid form. It maintains the naturally high sweetening power of grapes, allowing to obtain a sweetener with lower glycemic load … an unprocessed and unrefined sugar, produced without any chemicals, and therefore safe”.
With its elegant flavour, lower calories, deep historical roots, and a focus on ethical, natural growth, SWICILY is the perfect option for a wide variety of customers. The health-conscious family, searching for a natural, organic, and simple alternative to regular sugar. The sportspeople, searching for a low-calorie, nutritious addition to their drinks. And the cooks, who in SWICILY can discover a new sweetening experience, softly enhancing original flavours and smoothing over and bitter tones, avoiding the overpowering taste of sweetness that sugar all too often gives.
Sold as a liquid sweetener, SWICILY has a vast array of possible applications in the kitchen with just a single artisan bottle. Whether it be as a sugary addition to drinks, glazing over vegetables, a sweetening to baked goods or even cocktail preparations, the possibilities are endless. How to use it? Easy, SWICILY is around 30% sweeter than traditional sugar and acts as a flavour enhancer. Just reduce the traditional sugar dose of the recipe with 30% less weight ( IE: 100g of white sugar = 70g of SWICILY) This serves not only as a more flavourful, nutritious sugar substitute but also a more cost-effective delivery of sweet taste.
With a focus on ethical production and protecting the environment, the public can rest assured that Mediterranean Bio Ltd is committed to constantly reviewing and ensuring its positive impact across as many sectors as possible. These include Mediterranean Bio Ltd.’s support for the “Euridice Mission”, which aims to clean the Mediterranean Sea and halt the destruction of unique marine habitats, as well as sponsoring the “Home Sweet Home” project to combat the Mediterranean Immigration crisis, running in collaboration with the African Artists Foundation.
As well as protecting the environment and aiding the local community of Sicily, Mediterranean Bio Ltd also hopes to help bridge skill gaps and build talent pipelines in their collaboration with Workfinder, an award-winning service endorsed by DCMS, BEIS, CBI and the Cabinet Office.
Under an ethical, sustainable, positive company, the SWICILY product launch aims to create a healthy, flavoursome and artisan substitute to sugar, bringing the ancient Mediterranean traditions of grape sweeteners from the local Sicilian farmers to the wider world. With just a single bottle of premium SWICILY sweetener, an entire diet can be changed for the better, bringing both new and exciting taste, as well as a nutritious alternative to traditional sugar options.
Mediterranean Bio was selected to hold a stand at CogX this year. The world´s largest gathering of CEOs, Entrepreneurs, Academics, Artists, Activists and Policy Makers working to realise the biggest transformational opportunity of our time and how we address the challenges along the way.
This year, the question addressed is “ How do we get the next 10 years right”