Peperami opens the ‘fridge’ door to an immersive ice bar experience in London

More than one in four1 adults believe that British snacks are boring, and the nation can’t get no snackisfaction, feeling underwhelmed when poking their head in the fridge door.

However, have you ever dreamed of opening the fridge and seeing it stocked full of tasty treats and snacks?

Even better, being able to step into the fridge and fulfil your fantasy of eating them until your heart’s content.

Then look no further as Peperami is letting you to live out this dream, coming to the rescue of hungry snackers everywhere, with the ultimate walk-in fridge – with a difference.

Peperami’s pop-up ice bar, the ‘coolest’ new hangout in town, will open to chicken fans and hungry snackers alike from Thursday 9th until Saturday 11th September, 45 Great Titchfield Street, London.

With elevenses being a thing of the past, the fridge doors will fling open from 15.48pm, the UK’s new prime snacking time2.

Visitors will be invited to walk through the fridge door, quite literally – unveiling the entrance to a one-of-a-kind ice bar pop-up.

At every corner of the venue, Peperami will be giving away packets of its Pep’d Up and Smokin’ Chicken Bites, a tasty snack made with 100% chicken breast that’s certainly worth raiding the fridge for.

At the start of each session, visitors will get into thermal jackets and gloves, before entering this chilly cavern filled with glowing ice sculptures, including a theatrical luge that pours drinks and an impressive Peperami throne!

Peperami will be encouraging commuters and passers-by to sit down inside the fridge, kick back, relax and enjoy a cocktail (or two) from the three-metre ice bar, whilst chomping down on some mouth-watering meaty treats. There will be a variety of Peperami Chicken Bites and Vegerami snack sensations on offer – from warm waffle bites to Pep’d Up spicy chicken nachos.

All washed down with Peperami’s signature cocktail The Animal, a boozy Peperami green slushie or the Pep’d Up Pineapple Punch with a punchy tequila kick.

With free entry and bags of free samples, this snack lovers paradise is the one event you can’t afford to miss.