Unlock your Christmas cheese sales

5 October, 21

Lactalis UK & Ireland is urging retailers to maximise the potential of the cheese category in the run up to Christmas. The leading dairy company recommends stocking up on a variety of cheeses including hard and soft speciality, premium, hot eating and blue cheese, as well as selection packs, as they see the highest sales uplift during December.

Héloïse Le Norcy-Trott, Group Marketing Director for Lactalis UK & Ireland, explains:

“Over the last three years, 72% of December cheese volume sales resulted from a cheese type that sees higher than average sales during this month. This is why we recommend retailers stock up on premium, hot eating, blue, selection packs, as well as hard and soft specialty cheeses in the run up to Christmas. With so many of these cheeses benefitting from increased sales in December, it is important to meet consumer demand.

“To further capitalise on potential sales, we recommend introducing those popular cheese types even earlier in the year, as seasonal cheeses see a +34.8% volume sales increase during the months of October and November[i]. During this time of the year, shoppers are open to spending more money on premium cheese, with the average price per kg in cheese going from £6.47/kg during an average month to £7.07/kg during Christmas. In continental cheeses, the price moves from £7.61/kg to £8.26/kg. With this increase, the average cheese shopper will spend £12.86 during December vs £9.58 during an average month.

Related posts

10 April, 24
Brits waste a staggering 37 hours a year agonising over what to eat, equating to 43 minutes of meal indecisiveness per week, with dinner being the most challenging choice of all (57%).

Latest posts

12 April, 24
In the fight against food waste and hunger, SPAR South West’s primary distributor, Appleby Westward Ltd, has partnered with FareShare South West and Gregorys Logistics to play a key role in redistributing surplus food to those in need.