Müller is targeting growth in the out of home sector with a reformulated yogurt range that now includes less sugar and comes in a 100% recyclable pot.
The new and improved recipe for the Müller Vitality healthy balance range now contains 11% less total sugar.
Primarily aimed at the education sector, the reformulated range is available now, and is also low in fat and a source of calcium.
The nation’s favourite dairy brand[1]has also changed the plastic material used in the range from PS[2]to PP[3], meaning that the yogurt pot is now 100% recyclable.
The Müller Vitality healthy balance range is made in Shropshire using milk from British farms and 100% naturally sourced ingredients.
It is available in smooth peach yogurt and smooth strawberry yogurt, in 12 x 110g mixed cases.
The move is in line with Müller’s strategy to add further inspiration to its range of branded products, while targeting new and growing channels.
Jon Piper, Commercial Director at Müller Yogurt & Desserts said:
“There is a real opportunity for us to unlock incremental growth if we fine tune our proposition in new and growing channels, like the out of home sector.
“Müller is the number one brand in the yogurt category, so it is a brand that people already know, trust and love.
“We know that when it comes to choosing a yogurt, taste is by far the most important factor, followed by health. With our reformulated healthy balance range, our customers can be really confident that it is not only a product that meets both key needs, but it also now comes in a pot that is 100% recyclable.”