LoveRaw® launches new flavours of decadently indulgent plant-based M:lk® Choc Bars

LoveRaw (www.eatloveraw.com), the decadently indulgent, plant-based chocolate brand on a mission to produce vegan confectionery that tastes better than traditional chocolate, is launching three new melt-in-the-mouth M:lk® Choc Bars to include Smooth Choc, Caramel and Orange.

The new bars hit shelves just in time for Veganuary 2022, when plant-based chocolate is expected to be bigger than ever after a record half a million people pledged to go vegan last new year.[1]

The products, which launch on the brand’s website on 30th December and into retailers including The Vegan Kind and SPAR on 4th January, all include classic flavours brought to life using 100% vegan ingredients.

The Smooth Choc Bar sees traditional chocolate elevated to a whole new level with velvety texture and a deep flavour profile. The Caramel Bar is oozing with gooey, sweet caramel encased in decadent m:lk chocolate, and the Orange Bar gives a citrusy kick reminiscent of childhood favourites. The bars are ideal for sharing with an afternoon cuppa, an evening treat in front of the TV, or for using as an ingredient in homemade cookies, brownies, shortbread or cupcakes.

The bars use a brand-new vegan recipe to give an even smoother texture meaning it tastes as close to standard dairy chocolate as possible and are also gluten-free. As with all of LoveRaw’s products, the new bars are also free from palm oil and artificial ingredients.

The best tasting vegan chocolate in the UK, LoveRaw leaves other, worthy plant-based brands standing when it comes to sheer deliciousness, while sticking to its founding principles of only making products which are ethical and sustainable.

Manav Thapar, Co-Founder at LoveRaw, comments: “At LoveRaw we are always innovating and trying new flavour combinations and recipes to ensure our chocolate is the best tasting it can be and it’s very exciting to welcome in the new Smooth Choc, Caramel and Orange bars the LoveRaw family. By making these gluten-free as well as plant-based we’ve opened up the brand to a whole new audience, which allows us to continue our mission to make great tasting chocolate available to all.”

The LoveRaw M:lk® Choc Bars join the brand’s hugely popular range of Wafer Bars, Wafer Cream Bars and Butter Cups and are designed to smash the taste buds with flavour. They’re so delicious that they can be enjoyed on their own or become the star ingredient of a number of culinary creations. LoveRaw’s range can be enjoyed by anyone, whether they’re extremely vegan, sometimes vegan, ‘unvegan’ or just vegan curious.