The King’s Ginger has announced its collaboration with Pophams, which will see the London bakery produce a beautiful and artisanal mince pie made with the historic liqueur and available throughout the month of December.
The King’s Ginger is the original winter warmer, a feature of home and professional bars the world over and a key ingredient in many classic and contemporary cocktails. And in its latest partnership, it will become an integral part of a limited-edition mince pie created by cult favourite Pophams, and available to buy at both its Hackney and Islington locations from December.
Founded by Ollie Gold in 2017, Pophams is an artisan bakery specialising in Viennese-style patisserie and croissants, while it also operates as a restaurant serving freshly made pasta in the evenings. For the collaboration, the mincemeat filling has been steeped in The King’s Ginger’s distinctive warming and delicious liqueur for six weeks before stuffed inside the bakery’s famous laminated pastry and baked.
The King’s Ginger can trace its history back to 1903, when it was formulated for His Majesty King Edward VII by Berry Bros. & Rudd. Now, with an updated bottle design and a tweaked recipe for the modern era, the King’s Ginger is enjoyed all over the world, both as a sipping liqueur and a staple of many classic cocktails. And as well as being a mainstay of both home and professional bars alike, it is also an award-winning liqueur, having recently claimed a gold medal at the San Francisco World Spirits Competition.
While it can boast a long history, The King’s Ginger has recently partnered with brands and venues in London and around the UK on an array of partnerships, activations and events, with hospitality operators always enthusiastic about its distinctive flavour profile and rich, colourful heritage.
“We’re delighted to team up with The King’s Ginger on our mince pies this Christmas,” says Ollie Gold. “Mince pies are a quintessential part of the festive season in Britain, and they’re always a hit with our customers and we always try out a new shape every year. We think being able to use the winter flavours of The King’s Ginger in our bakery has taken them to a new dimension and we can’t wait to see what people think.”
Pophams mince pies with The King’s Ginger are available from November until the end of December from Pophams Hackney and Pophams Islington.