Alupro appoints sustainability and public affairs manager

21 April, 22

Alupro, the aluminium packaging recycling organisation, has announced the appointment of Martin Hyde as sustainability and public affairs manager. Joining the company from producer compliance scheme Comply Direct Ltd, Hyde has significant experience in sustainability, legislation and environmental policy.

During his six-year tenure at Comply Direct, he was responsible for delivering consultancy on packaging, waste electricals, recycling, batteries, carbon, ESG and net-zero to a diverse member portfolio. An expert in the circular economy, Hyde has an intricate understanding of policy changes such as Extended Producer Responsibility (EPR), Deposit Return Schemes (DRS) and the UK Plastic Tax.

In his new role, Hyde will work closely with executive director Tom Giddings to lead Alupro’s government engagement programme. He will also be responsible for providing technical advice across a breadth of sustainability challenges, alongside consulting with members and partners throughout the aluminium value chain on new recycling initiatives.

Commenting on his appointment, Hyde said: “I’m excited to join the Alupro team at such an important time for the aluminium packaging recycling industry. With responses to the government’s EPR consultation published in March, and feedback on the recent deposit return scheme (DRS) and consistency in household and business recycling collections consultations expected over the coming months, 2022 will be a year of change and progress.

“The circular economy plays a driving role in the packaging materials of tomorrow and, with enviable properties and infinite recyclability, aluminium will be at the forefront. In my new role, I’m looking forward to promoting the role of aluminium in the UK’s transition to a circular economy, as well as providing consultancy to members across the UK.”

Tom Giddings, executive director at Alupro, added: “At Alupro, our goal is to fulfil the industry’s obligation to meet, and exceed, recycling targets for aluminium packaging. Working in partnership with local authorities, the waste management industry, and the wider metal packaging sector, we aim to develop and stimulate the UK’s collection infrastructure.

“With extensive experience in packaging sustainability, compliance and legislation, Martin is a welcome addition to the team. His new role will see him represent Alupro and the wider industry at crucial time for aluminium packaging recycling.”

For more information about Alupro, visit

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