A new campaign, launched to coincide with the Platinum Jubilee celebrations, will encourage people to make their barbecue more majestic by including pork, lamb and beef steaks alongside ‘royal-ing up’ their favourite sausages and burgers.
AHDB’s campaign, ‘Royal up your BBQ’, will tempt consumers with delicious yet simple ideas for beef, lamb and pork to encourage adding new recipes to their Platinum Jubilee barbecues. Specially created content will be used to entice and inspire, as well as to encourage consumers to share their ideas too.
Carrie McDermid, Head of Marketing, AHDB said: “Barbecues remain a popular option and are a great way to bring friends and family together. We want to remind people that there’s so much more they can do with their barbecue as well as using traditional favourites.
“Pork, beef and lamb steaks, as well as other cuts, not only taste great, but are versatile, readily available and we’ve provided all the know-how to ‘Royal them up’ to make them fit for the Platinum Jubilee celebrations. The recipes and ideas are guaranteed to be a winner at any street or garden party – and are easy too.”
With inspiration such as lamb, mint and halloumi kebabs, BBQ lime and ginger pork steaks and beef steak with summer salsa, the step-by-step recipes will get the nation cooking up a right royal treat.
The campaign will feature on SimplyBeefandLamb.co.uk and LovePork.co.uk and their associated Facebook and Instagram channels from Fri 27 May 2022 to coincide with UK BBQ Week and the Platinum Jubilee. There will also be a second burst of activity during National BBQ week from Mon 4 July 2022.
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