Frozen food distributor Central Foods expands bread range with new flatbreads

14 June, 22

Frozen food distributor Central Foods has launched a range of KaterBake Lebanese flatbreads for its foodservice customers.

The new breads are available in a selection of flavours and sizes and can be used as wraps, pizza bases, traditional accompaniments to hummous and dips or for dipping into olive oil flavoured with herbs.

Also known as Khoubz, the Arabic word for bread, the KaterBake Lebanese flatbreads are extremely versatile and more than earn their keep in any kitchen.

MD for Central Foods, Gordon Lauder, said: “We are very pleased to be expanding our range of exciting breads for the food service sector with this selection of KaterBake Lebanese flatbreads.

“Many food service operators have streamlined or simplified their menus as a result of the covid pandemic due to staff shortages, supply chain issues or uncertainties over demand. Products like the KaterBake Lebanese flatbreads can be a blessing in any kitchen as they are so versatile and can be served in a number of different ways at different points in the day.

“Frozen bread is particularly useful for food service operators, as it ensures that there is always a supply of ‘fresh’ bread to hand.”

The new range features eye-catching beetroot, carrot and spinach flatbreads, along with plain versions. The flavoured options are available in 10” diameter, while the plain flatbread is available in 8”, 10” and 12” diameter sizes.

“A quick and easy, traditional way of serving Lebanese flatbreads is to top with herbs, such as za’atar, feta cheese or minced meat and slice or fold to serve for a Middle Eastern version of pizza,” added Gordon Lauder.

The KaterBake Lebanese flatbread is halal approved and has a defrosted shelf-life of three days when unopened. It is also suitable for vegans and vegetarians, which makes it perfect for the growing demand for plant-based sandwiches, pizzas, wraps and other bread-based products.

The 8” flatbreads (65g each) are available packed 28 x 5, the 10” (72g each) 25 x 5 and the 12” (116g each) 20 x 5.

Central Foods is one of the UK’s leading frozen food distributors, supplying a range of products to the food service sector. The company was founded more than 25 years ago and is proud to be a catering partner across the whole food service sector, supplying to hotels, restaurants, bars, universities, schools, pubs, care homes, garden centres, leisure outlets and more.

Northamptonshire-based Central Foods currently sells to over 180 independent wholesalers, as well as larger national and regional wholesalers.

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