Fish Said Fred exclusively launch oven ready range into Tesco

Responsibly-sourced chilled fish brand, Fish Said Fred, is exclusively launching its new Oven Ready range into Tesco this April, featuring a Cod Kyiv, Cheesy Smoked Haddock and Sea Bass Fillets with a Creamy Pesto Crumb (RRP: £6.00).

Developed in response to the growth of convenience meals, which are +16% vs pre-Covid[1], the new range re-imagines classic British dishes and flavours to provide families with quick, convenient, and delicious meal solutions. The range will launch this week with a £1 off for Tesco Clubcard holders, through Clubcard Prices, until the 14th May.

Lisa Cowell, Head of Brand at New England Seafood, parent company of Fish Said Fred, comments, “This new launch continues Fish Said Fred’s mission to help people fall in love with tasty, healthy and responsibly sourced fish, whilst maintaining our positioning of being accessible to UK families. Leading by example, Fish Said Fred only uses suppliers we know and trust, which is why all our fish are certified by the Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC), ensuring they’re responsibly sourced with the lowest possible impact on the marine environment.”

Fish Said Fred is supporting the launch through a national outdoor campaign and Tesco marketing in-store and online, which will include dedicated trolley panels, recipe shelf talkers and heavy-weight e-commerce campaigns.

You can find the wider Fish Said Fred range across Tesco, Sainsbury’s, Ocado, Waitrose and Mindful Chef.