With 36% of consumers “looking for new and adventurous flavours*”, the UK’s No.1 hand-cooked crisp brand**, KETTLE® Chips, is adding two innovative new seasonings to its expanding range – Sriracha Mayo and Dill Pickle & Jalapeño.
The street food inspired KETTLE® Chips’ Sriracha Mayo seasoning combines the on-trend foodie desire for the fiery heat of Sriracha chilli sauce with the rich creaminess of mayonnaise, whilst KETTLE® Chips’ Dill Pickle & Jalapeño plays on the growing demand for adventurous and spicy taste sensations, with a tangier and zesty flavour profile inspired by KETTLE®’s US roots.
Showcasing the brand’s extension into livelier, trend-led flavour profiles, the new seasonings have been created using bold and unique combinations from around the world and are designed to take consumers’ tastebuds on a culinary journey. Both SKUs will launch as Sharing Bags into Waitrose from mid-April, with further grocery and impulse listings from May onwards.
To drive awareness of the new range additions, KETTLE® Chips is supporting the launch with a fully interactive consumer-facing activation. Taking place in Shoreditch this April, the experiential KETTLE® Chips Escape Room will offer a unique and completely free chance for consumers to immersive themselves in a sensory voyage of discovery to explore the new KETTLE® Chips’ seasonings.
Russell Tanner, Marketing Director for KETTLE® Chips said, “With consumers looking to explore new and interesting flavours within the crisp category, we couldn’t be more delighted to share the two new seasonings Chef Phil has developed. By offering something a little unexpected from KETTLE®, and with the fantastic support of our wider experiential activity, it’s a very exciting time for the brand.”
The brand will also be supporting the launch by investing in ATL and shopper support, to drive awareness and trial of the new seasonings.
The new launches achieved fantastic reviews in KETTLE®’s latest consumer research. Audience reactions included: “the flavours are completely unique to anything I’ve seen before”, “I would absolutely try all of these”, and “I’m really excited about these flavours”.
As with all KETTLE® Chips, these new seasonings are made using 100% real food ingredients and use only British potatoes, cooked to perfection in small batches to deliver the brand’s signature crunch.