Squeaky Bean® launches NEW Snack Sausage Rolls perfect for all mealtime occasions

Squeaky Bean, famous for its category leading ready to eat meat alternatives, is targeting more meal occasions with the launch of its first ever sausage roll.

The new craveable and convenient Squeaky Bean Snack Sausage Rolls come in packs of eight and offer vegans, vegetarians, and flexitarians a delicious version of the popular meat-based snack, that perfectly mimics and matches a meat sausage roll for both taste and texture.

Its launch coincides with an increase in the number of snacks consumers eat per day, with almost half (54%) [1] of consumers looking to eat more plant-based options and 55% making a meal out of snacks on a weekly basis. [1].

Squeaky Bean has combined its strength in creating authentic meat alternatives with the pastry expertise from its parent company The Compleat Food Group – which is also home to Wall’s Pastry, the UK’s No.1 Branded Sausage Roll – to deliver snack sausage rolls that are ideal for any mealtime occasion.

Squeaky Bean Eight Snack Sausage Rolls 160g (8x20g, RRP £2.75) will be available in Sainsbury’s nationwide from 3rd May 2023.

Coated in puffed flaky pastry, these shareable snacks are seasoned with salt, parsley, and sage, and contain a blend of wheat and pea protein, added bacon-style pieces, and sautéed onions. They are ready to eat cold, so are a great addition to any summer snacking occasion including picnics, garden parties, and afternoon tea, and are equally as tasty heated up in the oven after 10 minutes.

Becky Youseman, Marketing Controller at Squeaky Bean, which is part of The Compleat Food Group, said: “At Squeaky Bean, our goal is to make switching to vegan products an easy and natural choice by offering great tasting meat alternatives. We’ve successfully achieved this at lunchtime with our category leading range of ready to eat slices and pieces, but we’re always looking at how we enter more categories and meal occasions. So, when we realised that there were limited options on the market when it came to premium meat mimetic sausage rolls, and a major demand from consumers, we saw a perfect opportunity for a Squeaky take on a well-loved classic.

“We’ve therefore wrapped up our incredible vegan sausage equivalent in a delicious puffy pastry for a tasty treat that works not only for lunchtime, but as a snacking solution or as part of a midweek dinner. This is an exciting addition to the Squeaky range, and just the beginning of our journey in exploring how we can offer even more mouth-watering vegan choices for a wider range of occasions.”

The Squeaky Bean Eight Snack Sausage Rolls launch follows the brand’s entry into the frozen category in March. The three-product range, which replicates the taste and texture of traditional chicken, includes Chicken Style Breaded Nuggets, Breaded Dippers and Hot & Spicy Poppers.