Milkybar strikes gold with first HFSS compliant crème dessert*

Lactalis Nestle Chilled Desserts UK has announced the expansion of its desserts range, with Milkybar Gold White Chocolate Caramel Crème Dessert, from the no.1 white chocolate brand in the UK[i].

Building on the success of the ‘gold chocolate’ trend, the dessert is the first HFSS compliant crème dessert to market in the UK chilled desserts category*, offering consumers the popular taste of Milkybar Gold confectionery, in a creamy white chocolate dessert, at just 91 calories per pot.

Milkybar Gold White Chocolate Caramel Crème Dessert, available as 2x65g, combines the delicious Milkybar white chocolate taste with a new Gold caramel flavour for a smooth, creamy and totally scrumptious dessert!

Christopher Pihoué, Marketing Manager at Lactalis Nestle Chilled Desserts UK, says: “Milkybar Gold White Chocolate Caramel Crème Dessert has a unique flavour offering that we know will appeal to consumers. The dessert is positioned as the perfect treat for anytime of the day and evening and with the calorie count, and HFSS compliance, brings a real USP in the chilled desserts aisle. We are are confident that this new launch will capitalise on the trend towards gold chocolate product launches, while attracting Milkybar confectionery fans to the chilled aisle!”.

Milkybar Gold White Chocolate Caramel Crème Dessert 2x65g is available now in Tesco stores nationwide. RRP. £1.50. Milkybar Gold White Chocolate Caramel Crème Dessert 4x65g will also be available from July.