Häagen-Dazs unveils its first pop-up ice cream shop in London

Häagen-Dazs is pleased to unveil its brand new pop-up Ice Cream Shop at John Lewis’ flagship store on Oxford Street, London. Embarking on its mission to bring joy to the summer season, doors will open on 13th June for three months, where visitors are invited to step into a world of indulgence and create the ultimate serve of the summer.

Back by popular demand, Häagen-Dazs returns to London for the first time since closing its Leicester Square store, to offer tasty temptations in the capital this summer.

The pop-up Häagen-Dazs Ice Cream Shop will offer visitors a selection of classic Häagen-Dazs flavours including the beloved Salted Caramel as well as the newly launched Häagen-Dazs x Pierre Hermė Macaron Collection. The pop-up will feature new, exclusive flavours currently not available in the UK, including Cookie Dough Chip and Raspberry and Lemon Sorbets. Ice cream lovers will also have the choice of an array of delicious toppings and mouth-watering sauces. Häagen-Dazs mini cups and sticks will also be available, as well as a selection of drinks to enjoy with their ice cream creations.

Jose Alves, Head of Häagen-Dazs UK, said: ‘Following the closure of our popular Leicester Square store, it is with great pleasure that we see the return of a physical Häagen-Dazs shop in the UK for the summer. Back by popular demand, the Häagen-Dazs Ice Cream Shop aims to bring our Don’t Hold Back attitude to the capital, offering Londoners the ultimate ice cream indulgence this summer season!’

This summer, #DontHoldBack at the new Häagen-Dazs Ice Cream Shop, opening on 13th June on the third floor John Lewis 300 Oxford St.