Captain Morgan, Britain’s biggest rum-based spirit brand, is today answering calls from dark spirit connoisseurs looking for options without alcohol: introducing Captain Morgan Spiced Gold 0.0%, an alcohol-free alternative to the iconic Captain Morgan Original Spiced Gold.
With 49.6% of those aged 18-24 looking to moderate their alcohol consumption, non-alcoholic beer and alcohol-free spirits have risen in popularity, but there are limited options for those who favour dark spirits. With this new innovation, Captain Morgan Spiced Gold 0.0% brings those who enjoy dark spirits a welcome new alcohol-free option.
Carefully developed over the past two years by Diageo’s innovation team, Captain Morgan Spiced Gold 0.0% has been created with intricate layers of flavour. Starting with rich notes of caramel, molasses, vanilla and warm brown spices, each sip of Captain Morgan Spiced Gold 0.0% is filled with delicious warm spices that linger on the palate whichever way the drink is mixed.
Captain Morgan Spiced Gold 0.0% can be used in place of Captain Morgan Original Spiced Gold in any cocktail or drink. Pour 50ml of the alcohol-free spirit over ice, mix with cola and add a slice of lime to create a refreshing tasting alcohol-free Captain & Cola, or pair with your choice of mixer to create an alcohol-free alternative to an old favourite. With Rum Punch Day on the horizon on 20th September, there’s the perfect option for those looking for a totally tasty alternative experience, without the alcohol.
Samori Gambrah, Global Brand Director at Captain Morgan commented: “With demand for alcohol-free spirits set to continue over the coming years, now is the right time to open up the market to dark spirit fans with Captain Morgan 0.0%. We’re excited to give Captain Morgan enthusiasts looking to moderate a delicious new alternative with the launch of Captain Morgan 0.0%.”
Amanda Brown, Liquid Scientist at Diageo, added: “It’s been an exciting journey working on Diageo’s first alcohol-free dark spirit. When creating Captain Morgan 0.0%, we went through more than 400 recipes before we were able to capture the iconic rum and spice flavour of Captain Morgan Original Spiced Gold, but without the alcohol. Captain Morgan 0.0% has been created by layering flavours that deliver the complexity and depth that consumers know and love.”
Launching from 1st September, Captain Morgan Spiced Gold 0.0% Alcohol Free Spirit will have an RRP of £15* and will be available via thebar.com as well as Waitrose, Morrisons, Sainsbury’s and Tesco with more stores to come.
*Pricing is at the sole discretion of the retailer.