New British organic butter brand, All Things Butter, co-founded by chef Thomas Straker and Toby Hopkinson, has secured a pre-seed funding of over £530,000 ahead of its launch this November. The organic butter brand aims to disrupt the traditional, heritage-led dairy industry with the first chef-led approach that introduces a flavour range, puts British farming at the forefront, and donates 1% revenue to support the British agricultural industry.
The pre-seed funding round, led by co-founder Toby and advisor, Gavin Youll, includes serial investor in consumer brands Adam Levene along with co-founders of Lucky Chap Entertainment, Josey McNarma and Thomas Ackerley, who produced 2023’s biggest box office hit, Barbie. The funds raised will be used for working capital as the brand enters the UK market, and to make some key additions to the brand’s fast growing team, with a number of new hires already underway.
Founded by two best friends from school, Thomas and Toby have created All Things Butter to showcase how great butter can elevate everyday dishes, whilst highlighting the ingredient’s versatility to consumers. They have teamed up with Brue Valley Farm in Somerset who still use traditional butter making methods – twice churning the butter for the perfect texture, and extra creaminess. Chef Thomas Straker heads up Notting Hill hotspot Straker’s, and has recently launched Flat Bread within Battersea Power Station’s Arcade Food Hall. Co-founder Toby Hopkinson, holds a wealth of experience within high growth startups, including a previous role as Head of Growth at TRIP, the fastest growing soft drinks brand in the UK.
Co-founder, Toby Hopkinson comments. “We are thrilled to introduce All Things Butter later this year and highlight the incredible versatility of our butter! With retail listings confirmed for November and some fantastic investors onboard, All Things Butter has an exciting time ahead. We have spent day and night perfecting our fresh flavour formulas and can’t wait for our product to hit the shelves and the hands of consumers. Watch this space!”
Chef Thomas Straker holds a growing social following of over 4 million, which shot to fame over lockdown through a viral social series ‘All Things Butter’, where the chef explored the unique ways to enhance recipes using the ingredient of butter. Ahead of the first four butter SKU’s launching in November through its D2C platform and a national retail supermarket listing, the brand’s Instagram account @allthingsbutter_ has already become the most followed dairy brand on social accounts.