Startup NatureMetrics wins 2023 Tesco Agri T-Jam competition and the chance to partner with Tesco’s suppliers

18 September, 23

NatureMetrics has won the 2023 Tesco Agri T-Jam Competition, securing fast-track introductions to the Tesco supplier network and a trial with one of the retailer’s supply chain partners.

Now in its sixth year, the Tesco Agri T-Jam pitching event, run in partnership with Leading Edge Only, saw 10 different agri start-ups pitch to a panel of Tesco sustainable agriculture and commercial experts, Tesco suppliers, and stakeholders to find the most promising agriculture innovation.

This year, the event was dominated by innovations which can contribute to Tesco’s aim of building more sustainable supply chains, incorporating ideas with solutions to support on-farm measurement, data analytics, and supporting farmers in making informed choices around complex sustainability issues.

NatureMetrics, represented at the pitch event by its Head of Agriculture, Tom Ludwig, won the competition for its innovative solution which measures biodiversity using eDNA analysis of soil, water, and insects. The innovation converts this complex data into simple metrics which can be viewed through its Nature Intelligence Platform, allowing users to comprehensively report on biodiversity improvement in their supply chain.

Commenting on the competition this year, Natalie Smith, Head of Sustainable Agriculture at Tesco, said:

“We are thrilled to welcome NatureMetrics to our network, and to offer them the opportunity to work with our suppliers and experience direct feedback and mentoring from our Sustainable Agriculture team. In an incredibly strong field, Tom Ludwig demonstrated his commitment to biodiversity and really impressed the whole of the judging panel.

“This competition is designed to help us find innovators who can help us build long-term resilience within our supply base, addressing key sustainability challenges so we can continue our progress towards our stretching climate and biodiversity targets. I’d like to thank all of our finalists for taking part – I’m sure there will be more opportunities in the future for these innovators to work with Tesco suppliers.”

Ludwig will also receive a one-year free membership to both Agri-TechE and Agri-EPI Centre and will have the opportunity to present on stage at the World Agri-Tech Innovation Summit taking place in London on 26-27 September, to an audience of over 900 international senior ag-tech decision-makers and innovators.

Alongside Tom Ludwig, the other finalists were: Viridian (Angus Middleton), Flexifarm (Kevin Gooding), Map of Ag (Joe Towers), Bloomfield (Mark DeSantis), Laguzze (Laurent Vigouelle), Yard Stick PBC (Chris Tolles), Snapp Laab (Donat Posta), Protiomix Ltd (Stephan Jaffe), and Sunamp (Ana Amaral).

Scott Sharp, founder and CEO of Leading Edge Only, said: “We are delighted for Tom and for all of the applicants who were shortlisted. This is a life-changing opportunity and it is incredibly exciting to see the level of talent across start-ups in the agri-tech space. We are confident that we will continue to hear these names as they each make their stamp within the landscape over the next few years.”

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