Ueshima Coffee Company enhances market presence through significant listing with Morrisons

10 October, 23

Ueshima Coffee Company, Japan’s leading coffee brand, has expanded its presence in the UK market by securing a significant listing with Morrisons supermarkets. The expansion will see Ueshima’s products available in 250 Morrisons stores starting in mid-October, with its three high quality blends, Tokyo Roast, Fuji Mountain, and House Blend, available in whole beans, ground coffee and coffee capsules.

This strategic move into Morrisons follows the company’s impressive launch into the UK market in 2021, when it successfully secured listings in major retailers Sainsbury’s and Waitrose. The Morrisons listing comes on the heels of Ueshima announcing its new product line-up including a Fairtrade decaf and three new speciality coffee beans.

Kirsty Pavely, Marketing Controller at Ueshima, UCC, comments: “This latest deal with Morrisons marks a significant milestone for us and reinforces our dedication to introducing authentic, high-quality Japanese coffee to the UK market. We’ve seen a strong demand for our at-home coffee range, and we are thrilled to extend the availability even further with this nationwide rollout.”

Established in Kobe in 1933, Ueshima Coffee Company prides itself on being Japan’s top coffee choice and has continually thrived within the rich Japanese coffee culture. The brand’s coffee masters have dedicated decades to perfecting the craft of coffee, subtly influencing coffee trends worldwide – this attention to great quality coffee and exceptional taste has been recognised for the third year running with the brand being awarded six Great Taste awards. This recent accolade includes Two Star awards for their Fuji Mountain capsules.

Information on the products:

– Tokyo Roast: medium blend; like a busy, neon city – smooth, bright, exciting. 100% Arabica.
– House Blend: signature blend; refined Japanese flavour – rich and balanced. 100% Arabica.
– Fuji Mountain: dark roast blend; inspired by Mount Fuji – bold and intense. 100% Arabica.

The Morrisons range includes beans, roast and ground coffee and Nespresso® compatible aluminium capsules in the three core blends. Crafted by its Japanese coffee masters using original recipes and modern roasting profiles, the whole range is 100% Rainforest Alliance certified, with recyclable packaging*.

Since its successful launch into the UK market in 2021, Ueshima Coffee Company has built partnerships with operators including Waitrose & Partners, Sainsbury’s, Ocado, Harvey Nichols, Sticks’n’Sushi, Harrods, Japan Centre, Shoryu, Oakman Inns and Compass, and has opened the Ueshima Coffee Company Coffee Bar at Ichiba Westfield London.

Ueshima Coffee Company is a brand owned and operated by UCC, which delivers a total coffee solution for foodservice, hospitality and retail operators.

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