Squeaky Bean is launching its first frozen ingredients range featuring the plant-based brand’s famously tasty meat alternative pieces.
Rolling into stores for Veganuary, the Seasoned Chicken Style Pieces and Steak Style Strips have been designed to cater for the growing number of meat-free shoppers looking for quick and versatile frozen products [1]. Both ingredients cook straight from frozen in three minutes, making it incredibly easy for consumers to swap them into their favourite dishes.
Squeaky Bean’s Steak Style Strips have been created to fill a gap in the meat-free category for premium frozen steak alternatives and perfectly mimic the taste and texture of beef steak, making them an ideal ingredient to pile into plant-based tacos or cook into a tasty stir fry.
The new Squeaky Bean Seasoned Chicken Style Pieces are seasoned with an expertly balanced blend of salt and pepper, offering a delicious and versatile base for meals such as curries, pastas, and salads.
Made with wheat and pea protein, both products are 100% vegan, high in protein and low in saturated fat, and have been designed to maintain Squeaky Bean’s delicious, authentic meat texture when cooked.
Squeaky Bean Seasoned Chicken Style Pieces and Squeaky Bean Steak Style Strips will be available in Waitrose from Monday 8th January, 240g each (RRP £3.25).
Becky Youseman, Marketing Controller at Squeaky Bean, which is part of The Compleat Food Group, said: “As the number one brand in ready to eat meat free pieces, we’re well versed in creating plant-based options that deliver a hit of flavour and unbeatable texture. We’re always looking at how we can help consumers to make easy plant-based swaps into their diet without changing their habits, which is where our new range of frozen ingredients come in.
“We regularly hear from our Squeaky fans about how they want to cook with our products, and our latest range offers an easy and convenient way to create plant-based dishes with no compromise on taste and texture. This is just the start of a very exciting year for Squeaky Bean as we continue in our goal to shake up the plant-based category, with a pipeline of impressive innovation set to launch in 2024.”
