Aldi celebrates success of Too Good to Go partnership

13 February, 24
Aldi is celebrating a significant milestone in its partnership with the world’s largest surplus food platform, Too Good to Go.

Aldi is celebrating a significant milestone in its partnership with the world’s largest surplus food platform, Too Good to Go.

Britain’s fourth-largest supermarket has now sold an impressive 400,000 Surprise Bags to customers in stores, alongside saving up to 1,000 tonnes* of CO2e since the partnership began.

Since launching in February 2023, Aldi has also saved customers almost £8 million, with more than a million Too Good To Go users rating the supermarket as a favourite provider of surplus food bags in 2023.

The ‘Surprise Bags’ contain a range of grocery products that are approaching their sell-by or use-by dates at less than a third of the price, costing just £3.30 each for at least £10 worth of food.

To collect these bags, customers can search for a nearby Aldi store in the Too Good To Go app, before selecting a specific timeframe to pick up their bag.

Liz Fox, National Sustainability Director at Aldi UK, said: “Our partnership with Too Good To Go has been vital in helping Aldi hit its target for reducing food waste early – which has since seen us set a new goal to reduce food waste by 90% before 2030.

“Not only has the scheme helped reduce waste, but it also offers a simple and accessible way for customers to save extra money when shopping at Aldi – and we hope even more shoppers will be able to benefit from our Surprise Bags in the year to come.”

Sophie Truman, Country Director at Too Good To Go, added: “We are extremely proud of our partnership with Aldi and their commitment to helping the planet by preventing waste.

“The success of Aldi’s Surprise Bags in the past year has been essential to our work; saving users money whilst saving the planet from unnecessary carbon emissions.”

*based on United Nations Food and Agriculture Organisation’s calculations

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