Eat Real reignites snacking category by unveiling rebrand

27 February, 24
Pioneering snack brand, Eat Real, injects honest simplicity into the snacking category with an unapologetically fresh rebrand.

Pioneering snack brand, Eat Real, injects honest simplicity into the snacking category with an unapologetically fresh rebrand. Under new positioning, the brand celebrates authentic food experiences as it looks to appeal to a wider, flavour-loving audience.

A healthier snacking alternative, Eat Real has sought out tasty and unexpected culinary pairings on pulse and grain bases, inspired by its founding story and passion for bringing people together over food.

Zesty Lemon and Chilli, aromatic Tomato and Basil, and tangy Mango and Mint take centre stage in showcasing Eat Real’s food values, with a diverse and rich range of base ingredients from around the world to challenge the crisps and snacking category.

Available in Waitrose and ASDA from February, the colourful packs extend across the full Lentil, Quinoa, Hummus Chip and Veggie Straw ranges, bringing the brand’s natural soul and flavour-packed crunchy snacks to life.

The rebrand will see new multipack options also launching, catering to varied tastes and preferences. This will include a mixed selection that offers the core range, as well as Lentil Salted Chips for those seeking a classic snack with a nutritious twist.

The brand’s values have been brought to life by working with photographer Liam Hart who captured authentic food scenes from the kitchen. The bright imagery and eye-catching typography are a nod to the authentic, unfiltered joys of food, whilst celebrating quality ingredients and moreish combinations.

Keeping its innovative roots at the forefront, the new design continues to highlight the brand’s better-for-you credentials, including plant-based and gluten-free. All Eat Real products remain free from artificial colours, flavours, and ingredients, with the Hummus and Lentil ranges containing 30% less fat than regular potato chips.

Creative Director Becky Akers explains: “This is a really exciting time for Eat Real, as we relaunch into this next phase of growth”.

“By refreshing our packaging and celebrating the food, we’re not just offering a new look but also reinforcing our commitment to providing healthier, flavour-packed snacking options that our customers know and love.”

“Recently, we’ve seen a big shift amongst consumer attitudes, who are increasingly craving more real and unfiltered experiences in their everyday life”.

“We’re fully embracing this change. We’re an unapologetic brand that prides itself on the real and the authentic. Whether that’s visiting your local deli, your grandma’s recipe book full of stories and spills, or tearing into a snack bag with all your friends. We’re here for it all.”

Eat Real’s new packs are available nationwide at stockists including Waitrose and ASDA from February and other retailers including Sainsbury’s, Ocado and Coop from April 2024.

Sharing bags, Hummus Chips (110g), Lentil Chips (95g), Quinoa Chips (90g), Veggie Straws (110g), RRP £2.00.

Snacks with serious crunch.

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