There’s a new chip on the block: and it’s serving up flavour that’s extra

7 March, 24
PROPER Snacks, proud makers of PROPERCORN, has launched a new range of PROPERCHIPS, powered by chickpeas in a range of three new flavours.

PROPER Snacks, proud makers of PROPERCORN, has launched a new range of PROPERCHIPS, powered by chickpeas in a range of three new flavours. Tongue-tingling Ghost Chilli & Yuzu, spicy and tangy Jerk Sauce, and mild and moreish Katsu Curry flavour all draw inspiration from a range of popular global cuisines as consumers continue to look for exciting, punchy flavour.

Our research shows that taste is key[1], but when shopping for genuinely healthier options many products on the market fall short. The new PROPERCHIPS bring bold, exciting options to snacking, celebrating diverse flavours as consumers continue to seek out healthier options that don’t compromise on taste.

The new PROPERCHIPS chickpea range is under 100kcal per serve and is HFSS compliant. Each pack is vegan, gluten-free and seasoned with natural flavours.

PROPERCHIPS lentil has had stellar growth across formats in the latest month up +40%, with the brand continuing to lead the industry with also +22% growth YOY[2].

In true PROPER style, the packs have been illustrated by independent artist Ewa Lefmann, with each pack having its own ‘extra’ flavour character, continuing to hero the brand’s distinct playful personality. Combined with the visual world of big bold typography and collision of colours, the range is bringing excitement back to the BFY category.

Available in sharing bags in Asda from 7th of March, followed by Waitrose, Ocado and Sainsbury’s in April. Also launching in grab bags from May.

Founder of PROPER Snacks, Cassandra Stavrou, says: “I’m addicted to the Yuzu + Ghost Chilli Chips. These flavours seriously deliver and I’m so proud of the team for once again creating snacks that don’t compromise. This is what we mean by ‘done properly’. I can’t wait for everyone to try them.”

Available nationwide from 7th of March RRP £2.00 / 85g. Launching Grab Bag in May 2024

You are what you eat. So eat PROPER.

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