SPAR introduces new value own label wine collection

SPAR UK, the leading symbol group, is announcing the release of its latest collection of value own label wines.

Available in participating licensed SPAR stores from 23rd May, the specially curated wines have been expertly developed by Philippa Carr, Master of Wine, who selected the wines after extensive benchmarking.

The new range encapsulate a commitment to taste, quality and value for money and feature three varieties, catering to diverse palates and occasions. From a fruity red to a crisp white and fresh rosé, there is something for everyone to enjoy. Each new wine bears the hallmark of SPAR’s uncompromising commitment to quality.

Amrit Rebello, SPAR Brand Controller, said: “We are delighted to launch our new range of value wines specially curated for our SPAR stores. They are not only competitively priced, but they are also designed to be an attractive option for shoppers looking for affordable yet flavourful choices. When the taste, packaging, and the price point come together, it definitely makes for the perfect offer.”

Master of Wine, Philippa Carr, added: “Every step of the winemaking process has been meticulously overseen to ensure great quality and taste. I selected the new SPAR own label wine collection with the aim to provide wine lovers with exceptional value, making them the perfect choice for everyday enjoyment. With SPAR’s seal of excellence, shoppers can trust that every bottle delivers an outstanding experience. Cheers to a delightful wine experience, whether you choose to have a drop, splash or sip!”

The value range is being launched with the introduction of the three critters featured on the bottles - Reginald the Dog (red), Croxanne the Crocodile (white) and Phil-Mingo the Flamingo (rosé). The characters have been created to engage with age-appropriate shoppers in a light-hearted and memorable way with the use of QR codes incorporated on the bottles. This will direct shoppers to a dedicated age-verification website and will provide more information about the wines.