Wembley goes green: My Emissions teams up with UEFA and Just Eat Takeaway.com to deliver sustainable food choices for football fans at Champions League Final

31 May, 24
My Emissions, the official carbon labelling partner of Just Eat Takeaway.com, is excited to announce its collaboration with UEFA to drive sustainability at the 2024 UEFA Champions League Final.

My Emissions, the official carbon labelling partner of Just Eat Takeaway.com, is excited to announce its collaboration with UEFA to drive sustainability at the 2024 UEFA Champions League Final.

Through Champions Innovate, an initiative launched by UEFA to explore innovative solutions for sustainability at major sporting events, My Emissions is working closely with Just Eat Takeaway.com to carbon label the food at and around the 2024 UEFA Champions League Final.

The My Emissions carbon label, which uses a simple A-E rating system, will be displayed on menu boards at Wembley Stadium for the Final. All food trucks at the ‘Champions Festival’ sites will also have their menus carbon labelled. The Champions Festival sites are open to the public from Thursday 30th May until Sunday 2nd June, and include sites like Regent Street and Trafalgar Square.

This sets a new standard for sustainable food service at large-scale events. After the event, My Emissions will work closely with UEFA, Just Eat Takeaway.com and other partners to review the impact of the initiatives.

UEFA introduced Champions Innovate in September 2023, laying out various sustainability challenges identified by its partners, including PepsiCo, Mastercard, and Just Eat Takeaway.com. This venture is part of UEFA’s robust Environmental, Social, and Governance (ESG) strategy targeting the 2024 final.

Informed choices for football fans

Full list of activities to help fans make informed choices:

– Carbon labelling the concession menu boards at Wembley Stadium, in collaboration with stadium caterers Delaware North.

– Carbon labelling all food trucks at the Champions Festival sites across London. The sites are open to the public from Thursday 30th May to Sunday 2nd June and located in Regents Street, Somerset House, Potters Field and Trafalgar Square.[GU1]

– An educational landing page hosted on Just Eat Takeaway.com to educate fans about the environmental impact of food, with an opportunity to win tickets to matches during next year’s Champions League.

-Packaging at Wembley Stadium and the Champions Festival is provided by Notpla using their zero-plastic packaging made from seaweed, and will include a QR code linking to the Just Eat Takeaway.com landing page.

My Emissions also added carbon labels to the food at Arsenal Stadium for World Earth Day, demonstrating their commitment to sustainability beyond this event.

“Partnering with UEFA and Just Eat for the Champions League Final is an incredible opportunity to showcase our carbon labelling solution on a global stage. Through Champions Innovate, we’re bringing our solution to one of the largest sporting events in the world. We’re able to talk to fans about the carbon footprint of food on a scale that we’ve never achieved before and encourage consumers to make more conscious choices.” – Matthew Isaacs, Co-Founder of My Emissions

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