Tortilla Mexican Grill, the largest and most successful fast-casual Mexican restaurant group in Europe, has launched a new ‘smashed’ range of dishes, including the UK’s first ever cheeseburger flavoured smash burrito. The new dishes, which launched on Tuesday 3rd September, and live for a limited time only, are the first in a series of new exciting food innovations and collaborations which are set to be released, since the appointment of Tortilla’s new Food Director, James Garland.
James Garland joined the business just over one month ago, bringing further expertise in food quality and innovation from his previous experience working at Honest Burgers, Gaucho and Strada. He has brought passion and creativity into his new role to explore exciting new food launches for customers.
James Garland, Food Director commented: “These craveable Beef Smash recipes are inspired by the viral social media trend of cheeseburger smash tacos. It is a mouthwatering flavour combination you have to try to believe!
“This is the start of an exciting pipeline of food development! We have been busy in the kitchen creating even more exciting flavours and dishes to add to the millions of incredible different combinations you can already build from a burrito at Tortilla!”
This delicious new offering from Tortilla has been created alongside a whole new ‘smashed’ range of dishes. For a limited time only the ‘Smash range’ features the Smash Tres Tacos, Smash Burrito or Naked Burrito, Smash Quesadilla and Smash Nachos Queso.
The cheeseburger-flavoured beef smash is a ground beef seasoned with tomato ketchup, mustard, and a range of spices to give a tangy, sweet flavour with a touch of heat. Grilled until slightly crispy to bring that burger experience to every bite.
Tortilla is also bringing back the customer favourite - Taco Tuesdays – from September 10 – October 15. Burrito Society members via the new Tortilla app will get two smash tacos for the price of one if they visit after 3pm.
Last month, Tortilla launched its first ever app including a new loyalty programme – The Burrito Society. The new app brings together like-minded burrito fans, rewarding customers for their loyalty. The new rewards programme also promises to offer surprise perks that drop into the app, especially for its most loyal customers. Burrito Society members will be able to gain two stamps for these limited time menu items via the new app.