A wake up call from the Turmeric Co.

One of the UK’s fastest-growing health brands, The Turmeric Co. (www.theturmeric.co), has extended its range of award-winning shots with the launch of Raw Turmeric & XTRA Ginger.

Founded by internationally-capped former Premier League footballer Thomas ‘Hal’ Robson-Kanu, The Turmeric Co. provides great-tasting functional drinks that use natural ingredients to positively impact wellness.

The new Raw Turmeric & XTRA Ginger blend utilises The Turmeric Co.’s proven-to-work base formula, as well as additional organic fresh ginger root to help aid aches and pains, lower blood sugar and cholesterol levels, and reduce tiredness whilst also being packed with antioxidants.

Available from Sunday 22 September and exclusive to Sainsbury’s in a 420ml format, this new hot shot satisfies demand from consumers for convenient food and drink products that benefit their health and wellbeing. Consumers are seeking brands that communicate and showcase their benefits clearly[1], and The Turmeric Co.’s latest launch and full range does just that as the only functional shot on the market to be backed by science.

Raw Turmeric & XTRA Ginger

£6.95 per 420ml self-shot bottle

For those wanting to wake up their tastebuds, Raw Turmeric & XTRA Ginger is a potent mix of organic raw turmeric root and fresh ginger root. The blend has been carefully curated to help the heat-lovers stay refreshed throughout the day while supporting the reduction of tiredness, aches and pains, and muscle recovery. The latest addition to The Turmeric Co.’s award-winning range combines organic bioavailable raw turmeric root with 18g of organic ginger root, vitamins C and A as well as potassium.

Thomas ‘Hal’ Robson-Kanu, Founder and CEO of The Turmeric Co. says “Over the years, we have developed a hugely successful partnership with Sainsbury’s and an incredible understanding of their customers that we know Raw Turmeric & XTRA Ginger will be just as popular with. We’re extremely proud to add this new formula to our range and are excited to continue bringing our range’s great taste and health benefits to as many people as possible. Our brand is all about improving daily wellbeing and we wanted to introduce a formula that complimented the existing range perfectly while, of course, making healthy living even easier. Raw Turmeric & XTRA Ginger does just that. Now, customers can enjoy a shot of Raw Turmeric & Ashwagandha in the evening and can wake themselves back up in the morning with Raw Turmeric & XTRA Ginger, while enjoying all the incredible benefits of the rest of the range throughout the day. This is an important and exciting launch for us and just a taste of plenty more to come.”

In addition to Raw Turmeric & XTRA Ginger, The Turmeric Co. will also launch its bestselling Raw Turmeric & Ashwagandha blend into Sainsbury’s stores nationwide. In both 60ml (RRP £1.95) and 420ml (RRP £5.95) formats, this soothing blend helps reduce feelings of stress while supporting normal cognitive function.