Asda extends Radnor Fizz listing with third flavour

Asda is extending its listing with healthy kids drink Radnor Fizz and rolling out a third flavour into its stores this week.

A perfect back to school drink and great value, Radnor Fizz Strawberry will be stocked as a 4x330ml pack with a retail price of £2.

Radnor Fizz is the UK’s leading School Compliant drinks brand and has been a favourite of children for over 15 years.

Containing real fruit juice, all natural flavourings and no added sugar, Radnor Fizz comes in a 100% recyclable bottle which is made from 30% recycled material.

Each drink is made using spring water sourced from Radnor’s own boreholes in the rural Welsh hills on its zero to landfill site. Over 40 million Radnor school drinks are sold every year and a bottle of Radnor Fizz counts as 1 of a child’s 5-a-day.

The listing is being supported with a full activation plan including sampling in Asda stores in Wales during the October half term and a targeted advertising campaign on Meta and TikTok.

The brand is also running a ‘Golden Strawberry’ promotion with three golden strawberries hidden in selected Asda stores in Wales during October half term, offering shoppers a chance to win a £100 Asda voucher.

Radnor Fizz spokesperson Chris Butler said: “Strawberry is a really popular flavour and we’re delighted to be adding it as third SKU into Asda.

“We’re all about adding value for families and making it easy for children to keep naturally hydrated.

The Golden Strawberry activation is a fun way to announce our new listing and we are excited to hear everyone’s feedback on the new product.”

Asda also stocks Radnor Fizz in Apple and Tropical flavours.

www.radnorhills.co.uk