Brakes launches £1m Christmas gveaway

Brakes, the UK’s leading foodservice wholesaler, has launched a £1m campaign to reward independent businesses over the Christmas period.

The initiative is part of the company’s successful mybrakes rewards programme, which was launched in 2023 to offer customers a more personalised rewards experience, benefiting from cash rather than points. More than 14,000 Brakes customers have signed up for the programme, which offers rewards and cashback across the year that can also be redeemed for products or vouchers at the mybrakes rewards store.

Leading the giveaway is a Christmas promotion, which allows customers to receive up to £1,000 in cashback, as well as additional chances to win bonus cash prizes.

Brakes has also announced a second tranche of new products for Christmas, which will see more than 30 additional new products being launched in the run up to Christmas, adding to the 100 that have already been introduced.

Paul Nieduszynski, Sysco GB CEO, said: “We’ve listened to what customers want and created a campaign that offers them a significant cashback reward at a critical time. We believe that this is a real Christmas cracker of an offer which will appeal to customers, helping them to generate a significant return on anything they spend with us.

“It’s also great to see more innovation, with the new products we’re announcing today meaning that more than 130 new lines are available in our Christmas range. We pride ourselves on being the wholesaler driving innovation and helping customers to grow this festive period and beyond.”