Ella’s Kitchen partners with climate app eevie to drive sustainability progress

Ella’s Kitchen, the UK’s largest baby and kids’ food brand, has announced a partnership with eevie, a fellow B-Corp and leading employee climate engagement app.

The partnership comes as Ella’s Kitchen seeks to drive forward its sustainability targets by inspiring employee action and encouraging climate conscious behaviour.

The app, which creates climate challenges for employees and rewards sustainable behaviour, will be used to accelerate Ella’s Kitchen’s 30x30 campaign, which has seen the brand partner with the RSPB to plant over 30million square feet of grass and wildflower meadows by 2030, while advocating for the further restoration and rewilding of grassland meadows across the UK.

By partnering with eevie, Ella’s Kitchen employees will be set challenges to reduce their individual carbon footprint both at work and at home, before being rewarded with wildflower plug plants – all of which will be planted in one of three* RSPB protected sites across the UK.

The app also gives employees access to educational content that will help them become more aware about their carbon footprint and inspire them to take action. Every time a team member reads an article, listens to a podcast, or completes an educational programme, they will be rewarded through the app.

The partnership will also support Ella’s Kitchen’s overarching sustainability target, including the goal of reducing its Scope 3 emissions by 28% by 2030. The app will drive behaviour change in employees, incentivising them to make the small changes needed to meet these goals.

Chris Jenkins, Head of Impact at Ella’s Kitchen UK said: "Our children are growing up in the middle of a climate and nature crisis, and it’s on all of us to take action to protect their future. At Ella’s Kitchen, we’ve set big goals to reduce carbon emissions and change how we operate – from using easier-to-recycle packaging to working with partners to cut emissions across our supply chain. But it’s also important to show our team how the small changes they make can have a big impact.

“That’s why we’re so excited to partner with eevie, a fellow B Corp. The eevie app will educate, inspire, and encourage our employees to make simple, climate-friendly, and nature-positive choices every day. And for every climate conscious choice they make, they will help us plant more wildflowers – supporting our goal to restore and rewild 30 million square feet of meadows by 2030. In just one year, we expect to plant 100,000 square feet of wildflowers, all thanks to our employees’ small changes!

Antonius Willms, CEO at Eevie said: “We are delighted to welcome Ella’s Kitchen as the latest eevie partner! By joining the eevie app, Ella’s Kitchen is joining the likes of EDF, DHL and the RSPB to accelerate their climate action while fostering a climate friendly work culture. The app creates the perfect environment to engage employees while creating the behaviour change all companies need if they are to meet their sustainability targets.

“We are especially excited that Ella’s chosen incentives will go directly to a tangible project that will protect UK biodiversity and pollinators and allow employees to see the real and positive impact of their every day, climate conscious, decisions”.