Gipsy Hill Brewing Co. joins Sunrise Alliance Beverages to double down on sustainability, growth and efficiency

Gipsy Hill Brewery, a favourite fixture in London's craft beer community, and Sunrise Alliance Beverages, an independent UK brewing group, are excited to announce a new strategic partnership.

Gipsy Hill will become part of the Sunrise Group, and Sunrise will invest into Gipsy Hill, demonstrating a strong commitment to support its long-term success, preserving its unique brand identity and sustainability ambitions, while ensuring continued quality and growth.

Gipsy Hill will maintain its independence with day-to-day operations and brewing remaining in the hands of co-founder and Managing Director, Sam McMeekin, and his dedicated team.

Production will stay at Gipsy Hill's existing facilities, upholding the brand's focus on quality, sustainability, and community. The core team will continue to bring fans their favourite brews without disruption, including Gipsy Hill’s acclaimed Session IPA, Hepcat.

In a time of significant industry challenge, this partnership provides Gipsy Hill with stability and the resources to navigate the evolving market environment. The partnership reflects the growth of Gipsy Hill from its humble beginnings, to one of London’s largest independent breweries, and now positions it well for sustainable future growth.

“This is an exciting time for us at Gipsy Hill. This strategic partnership allows us to keep doing what we do best: brewing exceptional beer for our loyal customers,” said Sam McMeekin, co-founder of Gipsy Hill. “Sunrise Alliance Beverages shares our vision for quality, customer service, community, innovation and sustainability, and this partnership will empower us to continue to thrive and innovate.”

Richard Mather, Sunrise Alliance Beverages’ CEO, added, “We’re very excited to embark on this new partnership. Gipsy Hill is a fantastic business with excellent beers, strong brands and loyal consumers. Our union will enable Gipsy Hill to benefit from our group’s collective resources and operational efficiencies, while retaining its autonomy and character. We look forward to working with Sam and his team to enhance these strengths as a group of independent UK brewers.”

Gipsy Hill remains dedicated to its mission of brewing exceptional beers sustainably and contributing positively to the wider brewing landscape. This partnership will secure a bright future for Gipsy Hill, and bring new opportunities to serve customers, double down on sustainability initiatives and grow.