The Protein Ball Co sets sights on healthy snack aisle with new multipacks

In a bid to move from the impulse purchase and sports nutrition shelves to the healthy snack aisle, The Protein Ball Co has launched a range of new multipacks that give consumers three bags of its protein balls in one box.

Renowned for its no added sugar, 100% natural protein + vitamin balls, the new multipacks come in the bestselling flavours from each range; Peanut Butter High Protein, Salted Caramel (V) and Blueberry Oat Muffin (V) and each contain three bags.

“We are thrilled to be launching these new multipacks, which allow us to target a broader range of customers. Our products typically cater to the on-the-go customer, looking for a quick impulse buy that fuels their active lifestyle. These new multipack boxes will appeal to those who like to plan further ahead and have healthy snacks to hand all week long,” explains Matt Hunt, Founder of The Protein Ball Co.

The trio of flavours will give customers at least 7g of protein per pack, with Peanut Butter High Protein boasting 10g of protein per 45g bag. Each pack of protein + vitamin balls contains six natural, gluten free, no added sugar snacks, offering the perfect treat for health-conscious individuals.

“This will be the first time we have offered a multipack to the retail trade. We hope this will give retailers even more scope as to where to stock The Protein Ball Co and choose the right format they feel suits customer demand,” adds Matt.
Instead of snacks that are full of preservatives and sweeteners, The Protein Ball Co. has ensured that each ball is deliciously moreish, moist and light, with all natural ingredients and no added sugar. They are also high in fibre and rich in vitamins B12, C and D3.

The Protein Ball Co’s new multipack box is available to supermarkets nationwide (trade price £4.99, 3 x 45g bags).
For more information on The Protein Ball Co, please visit www.theproteinballco.com