Gressingham Duck has unveiled the brand new packaging for its Crispy Duck range, designed to reflect more modern, sharing dining trends amongst consumers.
The renowned duck brand has updated the packaging for its popular Crispy Duck with Pancakes and Hoisin Sauce dish with a vibrant look, which includes new photography and cleaner product information.
“We are really thrilled with the rollout of our new branding, and in particular, the clearer messaging it displays. The side of pack is crucial to how products are merchandised, so we are really happy with what the designers have come up with and how the new packs really stand out on the shelf,” explains Rebecca Alderton, Brand Manager at Gressingham Duck®.
The Crispy Duck box meal is part of Gressingham’s Aromatic Duck range, seasoned with a delicious blend of herbs and spices for mouth-watering, aromatic flavour. Gressingham produces a range of products including fresh duck, speciality poultry products and a Bistro range featuring a wide selection of delicious duck classics.
“Gressingham Duck® is a very recognisable brand and the new packaging makes use of increased space for our logo. We have continued the red background and incorporated a patterned border which links to Asian-style cuisine. It was very important, whilst rebranding, to keep things consistent with the old packaging,” adds Rebecca.
Gressingham’s new packaging was designed by award-winning brand design and strategy consultancy, Springetts, based in London. “We’re excited to unveil our refreshed design for the Gressingham Crispy Duck range, inspired by the rich and bold colours of modern Oriental dining. We’ve created a striking black and red table setting that ties in with the Gressingham branding. Opting for a relaxed food styling approach to enhance taste appeal and authenticity. To improve shelf visibility, the product name has also been given greater prominence, ensuring it stands out in any retail environment,” comments Lou Elms, Creative Director at Springetts Brand Design.
The new packs of Gressingham’s Crispy Duck (570g, 2 servings) are now available at Ocado, Sainsbury’s, Waitrose, Morrisons and Tesco (priced from £8.00). For more information on Gressingham Duck®, please visit https://www.gressinghamduck.co.uk/