‘East Meats West’ at AHDB showcase event in China

Western-style dishes took on the culinary delights of China this week at a special AHDB tasting event in Shanghai.

On Wednesday, 35 key influencers from the Chinese media were invited to a luncheon at the new West Bund Museum in the heart of the Xuhui Waterfront, to experience the charms of British pork.

Organised by AHDB, the ‘Chinese and Western Menu Cloud Duel, British Pork Chef Show’ showcased the exceptional taste of high-quality pork from the UK through the preparation of four innovative dishes from the East and West.

Attendees sampled two British dishes – pork belly and ham hock terrine – alongside Asian offerings of crispy pata style pork hock and Chinese garlic spareribs, before voting for their favourite dish.

During the tasting event, guests also had the opportunity to learn more about pork production in the UK through virtual presentations from AHDB’s Head of Asia Pacific Jonathan Eckley and Senior Export Manager Susan Stewart.

Jonathan said: “China is a hugely important market for the UK pork sector as our products are valued and respected for their quality and flavour, as well as our high welfare standards and food safety credentials.

“While restrictions prevented us from travelling in person, we were delighted to be able to host this event with the help of the Department for International Trade’s Shanghai team. The luncheon was a huge success and we received positive feedback from our attendees.

“AHDB recognises the importance of export markets such as China and the value that overseas trade brings to our levy payers. We will continue flying the flag for UK pork and help support our exporters as they look to maximise on the potential opportunities this market presents.”

In spring 2022, we’ll be asking all eligible levy payers to shape our work and priorities. Your views will help guide what we deliver over the next five years. Have your say on the vital support we offer your business and the industry. Registration opens December 2021.

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