Heura launches packaging 3.0 with R-PET for chilled products

Europe’s fastest-growing plant-based meat company, Heura, has announced Packaging 3.0, an overhaul for its refrigerated products. The packaging for Heura’s chilled products now comprises of 3 parts: a 92% R-PET tray, a plastic film and an FSC-certified cardboard sleeve.

With the new packaging offering increased strength and durability, the update sees the chilled products evolve their 2.0 packaging format, which featured cardboard packaging with a plastic seal. Creation of the new R-PET packaging sees 75% less renewable energy used, 50% less use of fossil fuels, 44% less non-renewable energy used, 40% less emissions of polluting gasses used and 14% less water consumption. Full impact results of the packaging can be found here.

Heura co-founder, Marc Coloma, said of the R-PET packaging launch: “We cultivate a growth mindset at Heura, and it was clear that we needed to take action to improve our packaging in order to continue as a mission-driven company. We will continue to make data-driven decisions that enable us to take the greatest steps throughout our ever-evolving sustainability journey.”

Share this post

Share on facebook
Share on twitter
Share on linkedin

Latest news

This website uses cookies in order to improve the site and user experience. By continuing to use it, you agree to our Privacy Policy.