With students across the country going into isolation, itsu is helping out those stuck in halls with emergency deliveries of its rice’noodles – the ultimate store cupboard staple for students.
Starting with Manchester Metropolitan where the first spike in cases was detected, itsu sent hundreds of products to the students and is looking to extend the deliveries if more go into lockdown. The brand is also inviting isolating students to share pictures of their empty store cupboards to be in with a chance of receiving their own SOS delivery.
Students taking part must tag @itsuofficial and use the hashtag #SOSitsudelivery by the 31st October to be in with the chance of receiving one of 10 deliveries up for grabs.
Students in halls at Edinburgh – another university currently in lockdown – have complained that the living conditions are ‘not sustainable’. Claiming that they are having to wait for days for days for food deliveries, being sent out of date products and receiving food that has 6.5x an adult’s recommended amount of sugar; itsu wants to support by providing nutritionally balanced food and is speaking with staff to organise a delivery.
Julian Metcalfe, CEO at itsu says: “It’s already been a tough year for freshers, starting uni in the middle of a pandemic, so we wanted to help out by sending the most student-friendly care packages we could think of – our quick and easy rice’noodles. We hope that our deliveries will cheer up those isolating freshers!”
Pot noodles have been a student staple for years but itsu has overhauled the product to create a healthy and delicious, Asian-inspired version that is perfect for a snack or calorie-controlled meal on a budget.
Containing around half the calories of other brands, students stuck in halls can enjoy any of the four flavours – katsu, satay, chilli miso and chilli chicken – on their own or as a base to add leftovers from the fridge.