– itsu launches new vegan menu this January as it strives to make 50% of its menu plant-based
– Almost half (46%) of itsu products sold on delivery were plant-based in 2020
In partnership with Meatless Farm, itsu offers vegans even more variety and unique Asian – inspired flavours
itsu is taking a ballsy approach to plant-based dishes this year and in partnership with Meatless Farm, have just launched its even more delicious meatless meatballs. The plant-based meatballs are 60% bigger and juicier than ever, because the bigger the better, right?
The meatless meatballs rice’bowl is a hearty bowl of goodness. Served on a bed of wholegrain brown rice and seasonal greens, drizzled with sticky teriyaki sauce and spicy ssamjang, this unique recipe takes veggie meatballs to a new level.
The more ballsy meatballs are packed full of veggies and spices that give them a really meaty taste and texture, so that even the most hard-core meat fans will devour them.
Recent data from itsu shows that almost half (46%) of itsu products sold on delivery and over a third (35%) in store were plant-based dishes, as consumers look to eat healthy, try new things and lessen their impact on the environment in 20201. In response, itsu has launched more vegan dishes this month and will continue to throughout 2021 in an ongoing effort to make 50% of their menu plant-based.
The improved veggie meatballs & coconut dish, also with the new Meatless Farm include meatballs sitting in a Thai spiced coconut soup topped with powerful pumpkin seeds, arrive in shops this January.
For those that miss their miso soup, itsu has launched a game changing new recipe. The dynamite miso is a chilli miso soup with wholegrain brown rice and ginger greens. Packed with flavour and gut health goodness, this is sure to warm hungry consumers up.
Finally, the vegan teriyaki gyoza are now available on the itsu menu. These steamed Asian dumplings with pea protein are enriched with teriyaki and a hint of truffle for indulgence.
Morten Toft Bech, Founder at Meatless Farm says: “Choosing to eat more plant-based food has never been easier or tastier. Veganuary is a great place to start and these dishes pack some serious flavour, and the ballsier the better we say!”
These delicious dishes from itsu are perfect for everyone, from strict vegans to flexis looking to incorporate more plant-based meals into their diet and search for new, exciting flavours.