Premium breakfast brand, Lizi’s has announced today that it is launching a trio of Lizi’s Breakfast Drinks into the convenience channel this month, to allow customers a grab-and-go breakfast option, which is lower in sugar and higher in protein to kick start their day.
Each drink is crammed full of all the goodness of the brand’s famous granola, including no added sugar and vitamin B6, which contributes to the normal energy-yielding metabolism. Each drink has a perfect balance of fibre, offering a slow release of energy making them perfect for active and health conscious consumers who are looking for a tasty, ‘better for you’ on-the-go breakfast option.
Lizi’s Breakfast Drinks are available to order as 8x250ml packs and come in three popular flavours – Strawberry, Vanilla and Chocolate. Each drink has an RRP of £1.49 per bottle.
Lizi’s is supporting the launch by forging a new long-term partnership with the UK & Ireland’s leading integrated sales, marketing and distribution partner, Primeline.
Appointed from 1st March 2019, the Cheshire-based distributor will be managing the end-to-end distribution channel for Lizi’s convenience range – from the factory gate into the hands of its customers. Primeline Sales & Marketing will begin its partnership by handling the Lizi’s Breakfast Drink range, launched in 2018.
Susanne Fraser, Group Marketing Manager comments; “With the convenience and food-to-go categories set to soar over the next five years, there is a huge opportunity for our on-the-go range. We are excited to provide our customers with a point of difference at breakfast – one that isn’t full of sugar and keeps you going through the morning.
“Primeline is a strategic partner for Lizi’s and will play a vital part in our go to market solution in the UK convenience category. We are excited to see this partnership flourish as we build up our on-the-go breakfast offering.”
The Lizi’s Breakfast Drinks are available for order now. Customers should contact Primeline Sales & Marketing at [email protected] or visit www.lizis.co.uk for more information.