North West based tea & coffee merchant awarded Customer Service Excellence Award for the second year

For the second year in a row John Farrer & Co, Kendal, has picked up a Feefo Gold Service customer service award, which follows on from the company’s recent success in the annual Great Taste Awards, in which they collected three individual products awards.

The annual Feefo awards are an independent seal of excellence that recognises businesses for delivering exceptional experiences, as rated by real customers.

Created by Feefo, Trusted Service is awarded only to businesses that use Feefo to collect genuine reviews and insights. Businesses who meet the high standard, based on the number of reviews they have collected and their average rating, receive the award. A highly valued badge of approval, this accreditation remains unique, as it is based purely on the interactions with real customers. As all reviews are verified as genuine, the accreditation is a true reflection of a business’ commitment to outstanding service.

Farrer’s are pleased to say that they collected over 175 reviews between 01 January 2020 and 31 December 2020, with a Feefo service rating greater than 4.9 out of 5.0. Ordinarily Feefo gives Gold Trusted Service awards to businesses that have collected at least 50 reviews between 01 January 2020 and 31 December 2020, with a Feefo service rating of 4.5 and above.

Congratulating John Farrer & Co Kendal on winning this year’s award, Steph Heasman, Director of Customer Success at Feefo, commented: “The Trusted Service award has always been about recognising companies that go way beyond the norm in customer experience and generate great feedback from happy customers. This year, despite the incredible challenges of a global pandemic, so many companies using Feefo have continued to provide remarkably high levels of service and they deserve a huge amount of credit for what they have achieved.”

General Manager Dave Walsh is delighted with the result: “At John Farrer & Co Kendal, we try our hardest to ensure our customers receive the very best service we can provide! Which is why we’re delighted to announce that we’ve received a Feefo Five-star Gold award for 2021. As you can imagine we are all thrilled with this award, especially for the second year in a row. The fact that this is based directly on our customers’ feedback makes it particularly meaningful for us. Satisfied customers are key to our business, so it is great to receive confirmation via Feefo that we are getting it right. Receiving this award once again, alongside our 3 Great Taste awards, in a year when Covid-19 has made doing everything really challenging means recognition of the hard work the team has put into two of our passions: serving our customers and giving them great Tea & Coffee.’’

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