SPAR luxury all butter mince pies voted the best in the UK

The UK’s number one mince pie is only available at SPAR stores.

SPAR’s own label Luxury All Butter Mince Pies have been voted the ‘Best Classic Mince Pie’ for the second time in the BBC Good Food Christmas Taste Awards 2021 and joint winner in the ‘Best Classic Mince Pie’ category in the olive magazine Christmas supermarket awards 2021.

These two highly prestigious award wins are a testament to the exceptional quality and taste of SPAR’s own label Luxury All Butter Mince Pie. At only £2.00 for a pack of six, the SPAR Luxury All Butter Mince Pies will be customer’s number one staple purchase this Christmas.

On winning the two accolades, Myles Mersh, SPAR UK Brand Manager, said: “This year our own label SPAR Luxury All Butter Mince Pie is a multi-award winner, winning for two consecutive years ‘Best Classic Mince Pie’ in the BBC Good Food Christmas Taste Awards and for the first time joint winner of the ‘Best Classic Mince Pie’ category in the olive Christmas supermarket awards. This cements SPAR as the go-to retailer for mince pies this year, the foremost Christmas treat.”

BBC Good Food Christmas Taste Award said: “Our judges were impressed by the festive star design, and despite the open top, the mincemeat is golden and not burned. The deep-filled pies have buttery pastry and jammy, well-spiced mincemeat with citrussy notes.”

olive Christmas supermarket award said: “Our judges loved the open top star design of these pies. The thick pastry was well baked, whilst the filling is full of plump fruit and well balanced between sharp and sweet flavours.”

SPAR will support the award wins on pack, with POS in store and digitally on all social channels.

SPAR Luxury All Butter Mince Pies will be available in participating SPAR stores across the UK from 4 October 2021.

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