Squeaky Bean® launches two new ready-to-eat flatbreads: Jerk Chicken Style Folded Flatbread and Madras Chicken Style Folded Flatbread

9 May, 22

Squeaky Bean is livening up lunchtimes with its New Jerk Chicken Style Folded Flatbread and Madras Chicken Style Folded Flatbread.

Taking its famous chicken pieces and putting them in to a handy and convenient snacking format in two new fiery flavours, the new flatbreads deliver the big taste hit that has become Squeaky Bean’s hallmark.

Ready-to-eat and ready-to-heat in one minute in a microwave, the folded flatbreads are perfect for quick lunches on the move and provide delicious vegan food wherever you go, both scoring green on HFSS.

The Squeaky Bean Jerk Chicken Style Folded Flatbread and Squeaky Bean Madras Chicken Style Folded Flatbread will be available in Tesco from Monday 9th May, 150g (RRP £2.00).

Joining the two new products, Squeaky Bean is also extending its new Kebab range with the addition of a Turkish Kofta Style Kebab to sit alongside the Doner Spiced Beef Style Kebab and Shawarma Chicken Style Kebab ready-to-eat chilled meat alternatives launched in April.

Also available in Tesco from Monday 9th May, the Turkish Kofta Style Kebab 160g (RRP £3) perfectly replicates the popular Byzantine street food, high in protein, it is ideal for snacking & grazing.

Sarah Augustine, brand manager at Squeaky Bean, said: “Squeaky Bean has built up a loyal fanbase with big flavours that our consumers really crave. Instantly tasty, our ready-to-eat meat alternatives are perfect for lunchtimes in epic sandwiches, wraps and pittas. Most importantly they hit the spot for those essential snacking fridge to face moments!’

“So, it made complete sense for us to take the hard work away and create a finished product that is delicious straight out of the pack and only takes a quick ping in the microwave, whether you’re at home or in the office.

“We’re always excited to see how our fans react to our new products and they are always quick to share their feedback and their own serving suggestions through social, so we’ll be supporting our NPD with Facebook and Instagram campaigns as well as shopper marketing at fixture, online and through couponing.”

The new products will be joining a long list of Squeaky Bean favourites which are also hitting the shelves in Tesco on Monday 9th May. These include Squeaky Bean Applewood Smoked Ham Style Slices 80g RRP £2, Squeaky Bean Roast Chicken Style Slices 80g RRP £2, Squeaky Bean Doner Spiced Beef Style Kebab 120g RRP £3, Squeaky Bean Shawarma Chicken Style Kebab 120g RRP £3.

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