St Pierre Groupe adds new talent to expanding marketing team

Manchester-based international bakery business, St Pierre Groupe, has expanded its growing marketing team with two new appointments. The award-winning company, whose brand portfolio includes St Pierre, Baker Street and Paul Hollywood, has grown its team by 33% since the beginning of lockdown with a total of 18 hires.

With over fifteen years of experience, Sam previously managed the corporate social media channels for Manchester Metropolitan University specialising in digital content strategy, management, creative output and analysis. As St Pierre Groupe’s Content, Social and Community Manager, Sam will be the visible leader of all the digital communications within the business for corporate, St Pierre, Baker Street and Paul Hollywood in the UK and internationally.

Georgia joins St Pierre Groupe as Brand Activation Manager and was previously at William Jackson Food Group, where she was Brand Manager. Georgia will support the marketing team in providing engaging communications within brand guidelines to help drive brand awareness and sales of St Pierre Groupe’s portfolio of brands.

St Pierre Groupe founder, Paul Baker, comments: “With ambitious global growth plans, having a nimble approach to business is vital. This includes utilising video technology to continue our large-scale recruitment drive even during the health crisis and as a result, our fantastic team has grown by a third. Investing in talent like Sam and Georgia and having a passionate, dedicated team are two important ingredients for being a successful market leading business at home and abroad.”

St Pierre Groupe supplies European bakery products into the UK, Ireland and worldwide export markets via the multiple, convenience and wholesale channels. St Pierre Groupe is the UK’s number one branded bakery business and the fastest growing within the bakery sector, whilst all three of its brands are in the top five fastest growing large bakery brands[i]. and in 2019, St Pierre Groupe achieved a 30% year on year growth, and has seen demand for its brands increase exponentially over the past six months.

Louise Waggett, Marketing Controller at St Pierre Groupe, says: “We are delighted to welcome Sam and Georgia to our growing team. They bring with them a wealth of experience and diverse skill sets, which will play an important part in helping us to continue on our successful journey and meet our ambitious targets for growth.”

To find out more about St Pierre Groupe, then contact the St Pierre Groupe press office on 01189 475 956 or email

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