St Pierre taps into the trend for indulgent breakfasts with launch of new All Butter Croissants

International bakery business, St Pierre Groupe, has announced it is adding All Butter Croissants to its already successful range from St Pierre. The new launch is designed to appeal to consumers who are looking for a delicious and indulgent breakfast to start the day. Available to grocery, wholesale and independent retailers from the end of July, the St Pierre All Butter Croissants 4-pack has an RSP of £1.99.

Made in France to an authentic recipe, the new St Pierre All Butter Croissants are sweet and flaky with a beautiful buttery taste that reflects the rich French heritage that is a fundamental part of the St Pierre brand. The Croissants are ideal for sharing, special occasions or for simply adding a touch of indulgence to your breakfast. With an excellent shelf-life, the Croissants also benefit both consumers and retailers looking to reduce food waste.

Paul Baker, Founder, St Pierre Groupe comments: “Our new All Butter Croissants are a great addition to our popular St Pierre Croissant range. With indulgent treats and morning goods currently driving bakery category growth, we are confident that this new launch will be a hit with consumers seeking out indulgent breakfast products.”

The St Pierre brand, which combines authentic European recipes with great quality and indulgent flavours, is currently performing well with 21% value sales growth year on year1.

The All Butter Croissants joins the St Pierre range, which has a wide variety of products tailored to different times of the day, including its renowned brioche range and ‘On-the-Go’ products.

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