A survey commissioned by Travelzoo, a global publisher of exclusive offers and experiences for members, has revealed the lengths Brits will go to on holiday to have the best gastronomic experiences. Gone are the days of Brits seeking familiar foods whilst on holiday, our nation is now putting in the effort to be true foodies as well as thinking sustainably about food choices when abroad.
Of the 1000 adults surveyed 68% of respondents agreed that they were foodies. The survey highlighted that Brits are seeking out local cuisines as they want to try something new (62%) and/ or have an authentic experience (54%), rather than eating what they would at home. In terms of international cuisines that Brits are curious to try, Caribbean came in top at 14% but interestingly 13% opted for Scandinavian, 13% for Vietnamese, 9% for Polish and another 9% for Russian, showing a hunger for the more unusual cuisines.
The lengths Brits will go to on holiday to try a specific food or restaurant is surprising. 51% responded that they would research where to eat prior to the holiday to ensure they were getting the best foodie experience. 13% said they would fight thought adverse weather to get to try a specific food or restaurant on holiday and 12% said they would get up at the crack of dawn for the same reasons. This is followed by 28% of respondents saying they have walked for miles to reach their foodie destination whilst on holiday. Concerns about money also seem to fall by the wayside on holiday with 40% of respondents going over their spending budget for food on holiday.
Boasting about these foodie experiences on holiday is high on the agenda for Brits with 49% of those surveyed uploading photos of food to social media. Reasons for uploads are to update family and friends, keep followers engaged, to gain followers and to show off.
Brits are also becoming more aware of responsible travel and sustainability concerning food when on holiday. When asked what elements they take into account when going on holiday abroad, 65% chose the food being local, 55% said that it was benefits to the local community and 51% responded that it was benefits to the local economy.
James Clarke, General Manager, UK, at Travelzoo, commented: “Nothing beats the feeling of eating fresh, locally sourced foods when you are on holiday – fish caught that morning or sipping wine from a local vineyard. It’s interesting to see that Brits are really seeking out these gastronomic experiences when on holiday. At Travelzoo our partners offer holidays across the world enabling us to open the world’s cuisine up to our customers and feed the curious.’
Travelzoo food deals include:
Mayfair: 2-AA-Rosette celeb-chef lunch & bubbly for two – £35
Kanishka is offering a 2-course lunch for two from the set menu, including a main course and either a starter or a dessert, plus a 125ml glass of prosecco each. Valid 12-2:45pm Monday to Saturday until 30th November.
Steak meal & bottle of wine for two near Oxford Street – £35
A steak meal for two, includes either a sirloin steak or a rib-eye steak, served with your choice of fries or chunky chips, a red wine or peppercorn sauce plus roasted vine tomatoes and watercress as well as a bottle of house red or white wine to share.