Rich Energy – a recently launched British premium energy drink – has outsourced its downstream global supply chain operation to Berkshire-based Walker Logistics.
Walker will be responsible for supplying replenishment stock to Rich Energy’s retail partners throughout the world and will also manage the fulfilment of online orders directly to consumers.
Sold in a distinctive, tall and slim, black and gold 250ml can, the drink is being marketed as a high-end product and a number of sponsorship packages – including an agreement with the Haas Formula One team for the 2019 season – are likely to create significant awareness of the brand in the months ahead.
“The manufacturers of Rich Energy have invested significantly in the development of their product and are creating acknowledgement of the brand with some high profile sponsorship deals across a number of sectors,” Says William Walker, sales director of Walker Logistics Ltd.
“A considerable and rapid upswing in demand for Rich Energy is anticipated and at Walker we are gearing up to ensure that we are fully prepared to meet our clients’ expectations.”
Palletised loads of cans of Rich Energy drink will be stored at Walker’s multi-user ambient temperature store, which is located close to Junction 14 of the M4 motorway.