Trewithen Dairy showcases new rebrand as it launches trio of yoghurt NPD

Third generation Cornish dairy brand, Trewithen Dairy (https://www.trewithendairy.co.uk/) has launched three new yoghurt SKUs into Tesco stores across the southwest, the first products in new rebranded packaging. The new products, available in Greek, Strawberry & Clotted Cream and Peaches & Cream flavours, are all available in 450g pots, RRP from £2.15. The launches follow Trewithen Dairy’s recent rebrand and showcase the new logo and standout packaging designs.

Made with Cornish whole milk from farms local to Trewithen Dairy’s Glynn Valley dairy production site, the SKUs bring the brand’s southwest heritage to the yoghurt aisle. Working to its ethos of delicious dairy, done right, Trewithen Dairy spent over a year perfecting the yoghurt recipes, working closely to develop rich flavours across the range, focusing on quality and customer enjoyment. Inspired by the flavours of Cornwall the yoghurts are naturally sweet and fantastically thick, giving a luxurious, creamy yoghurt option for consumers.

The entire Trewithen Dairy product range has recently undergone a vibrant rebrand with the new visual identity reflecting Trewithen Dairy’s heritage and dedication to producing high-quality, locally-sourced dairy products. The rebrand which can be seen across Trewithen’s products in UK supermarkets represents a significant milestone in the company's journey and reaffirms its commitment to sustainability, community, and excellence.

Managing Director, Francis Clarke, said “Our aim for everything here at Trewithen Dairy is Delicious Dairy, Done Right. The time was definitely right to invest in the brand and create a new look which is eye catching in the dairy aisle. Strengthening the messaging around the credentials of our dairy coveys to consumers that there is no compromise on quality here at Trewithen Dairy and our three new yoghurt SKUs are an absolute testament to this. They took a while to perfect, but we know that taste is by far the most important factor when choosing yoghurt and consumers will be able to taste the work our development team have put into the range.”

The Trewithen Dairy range can be found in Ocado, Waitrose, Tesco, ASDA, and SPAR.