Sriracha Sensation: itsu listens to fans and launches sriracha seaweed thins

28 July, 21

itsu – the Asian-inspired, healthy food brand – has listened to loyal seaweed lovers with the launch of sriracha seaweed thins. Following social media suggestions and voting polls, the new flavour was chosen by itsu fans and the sriracha seaweed thins were born.

Now sriracha lovers can get their hands on a pack (or even a caseload) as it launches into supermarkets nationwide this summer (RRP £1 for 1x5g) and is available now from Amazon (RRP £12.00 for a case of 18).

Bursting with flavour, the NEW seaweed thins are ideal anytime for a healthier savoury snack.

Packed full of nutrients, toasted [not deep fried] and full of flavour, itsu crispy seaweed thins are fast becoming a store cupboard staple and it is easy to see why. At less than 25 calories per pack, nutritionists revere the health benefits of seaweed as the butterfly light snack is high in iodine, vitamin B12 and suitable for vegans.

itsu has been rigorously testing the flavouring to ensure its one of the brand’s best tasting seaweed thins to date. These rather moreish thins combine the notoriously spicy yet sweet, smoky flavour of sriracha with the slightly salty and delicious taste of the thins to create an unforgettably flavoursome taste.

Ideal to pop in the handbag for a handy healthy snack on the go, or to put in the gym bag to graze on pre- or post-workout, the thins are snacking at its best.

They also pair perfectly with an evening drink. Best enjoyed with a cocktail or a glass of wine, the thins are sure to go down well at drinks parties.

For those lucky enough to suggest sriracha as the new thins flavour, itsu gave a lovely surprise and gifted them all a sriracha gift box, but don’t worry you can get your hands on some with Amazon selling them by the caseload, so you will never run out of your new favourite seaweed thins again.

Julian Metcalfe, founder of itsu, comments: “We are delighted to give consumers what they asked for this summer by launching our sriracha seaweed thins. With our current seaweed range climbing to one of Amazon’s top 50 best-selling grocery products this year, we know the demand is there.

“Sriracha is an on-trend flavour, and our seaweed thins are one of our most popular products as they offer a healthier snack. It is the perfect pairing! We’re so excited for our customers to try them, they might just be our best yet.”

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