Iceland delivers shopping in American Cadillac to mark the launch of its exclusive Ed’s easy diner range across the UK

2 September, 21

Today, to celebrate the arrival of the exclusive Ed’s Easy Diner frozen food range, Iceland ditched its usual delivery vans to deliver the dishes to customers in a classic American 1959 Cadillac. 19 new star-spangled products will land in stores and online from Wednesday 1st September.

Exclusive to the frozen food retailer, the new Ed’s Easy Diner range features 19 American diner-style dishes including the Mac N Cheese Burger (£2.50, 237g). This modern Americana flavour combination of rich and creamy mac n’ cheese perched on top of a juicy beef burger is sure to be a hit with y’all.

Iceland is also serving up some absolute classics with inspiration straight from the Ed’s Easy Diner kitchen, with fan favourites such as Classic Hot Dog (£2.50, 225g), Smokey Joe Burger (£2.00, 209g) and Chilli Dog (£3.00, 275g) all joining the range too.

Those with a sweet tooth can also enjoy the delights of iconic American diner-style breakfast dishes with the likes of Bacon & Maple Syrup Pancakes (£2.00, 155g), Breakfast Muffin (£2.00, 170g) and exclusive to Food Warehouse, why not try Ed’s Easy Diner Berries & Choc Pancakes (£2.50, 200g).

For more information about Iceland’s new American-inspired Ed’s Easy Diner range, please visit

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