Mash Direct launches brand new Curry Chips, inspired by the nation’s favourite chip topping and takeaway classic

28 September, 21

Award-winning ‘field to fork’ brand Mash Direct ( are spicing things up a little with the launch of their brand-new Curry Chips, made fresh on the family farm. Takeaway classic meets gastropub indulgence, these super fluffy, crispy coated creations are available in store now (RRP £2.00 from Morrisons).

Mash Direct Curry Chips can be found in Morrisons. This latest addition to the brand’s award-winning beer battered range features potatoes that are lightly steamed until fluffy, gently coated in a gluten-free, beer batter and fried until crisp before being sprinkled with a mild and deliciously fragrant curry seasoning.

With growing demand for products that can be enjoyed at home that taste just as good as restaurant-quality food, Mash Direct Curry Chips are extremely versatile and are delicious on their own, or as an exciting accompaniment to steak, fish, pie or an aromatic curry. Each pack contains two servings, making it ideal for a date night meal or a satisfying snack with a condiment of choice whilst catching up on your favourite shows or sports.

All Mash Direct products are prepared immediately after harvesting. This ensures an unrivalled freshness of flavour and retains the natural texture and nutritional benefits of the produce. All products are low in saturated fat, gluten-free and free from artificial flavourings, preservatives and colourings.

Mash Direct was founded and is still led by the award-winning Hamilton family team: husband and wife Martin and Tracy and their sons, Lance and Jack. The farm is located in the green fields of County Down, close to the shores of Strangford Lough in Northern Ireland, and the family is proud to select older heritage varieties of vegetables for their products, chosen specifically for their flavour.

The Mash Direct Family Story:
Mash Direct is an independent company started by Martin and Tracy Hamilton at their family-run farm in Comber, in 2004. The Hamilton’s began farming the fields around Strangford Lough back in the 1800’s and the land has been passed down through six generations, bringing with it a wealth of understanding and knowledge of the area and growing conditions.

After successfully growing and selling vegetables for 25 years, Martin, who is a fifth-generation son of the soil, and Tracy decided to embark on a new direction for their farm, with the aim of combining the tastes of home with modern convenience and innovation.

Today, Mash Direct is a family affair with Martin, Tracy and both of their sons, Lance and Jack all helping Mash Direct on its journey to become a national, household name. From the initial dream of making traditional ‘Ulster’ Champ for convenience in 2004, the Hamilton family has grown Mash Direct into a renowned household brand with an extensive range of products, that are distributed throughout the UK and Ireland, now employing 245 people.

The Hamilton family developed a small factory on their farm practicing a traditional cooking style, specially designing and building a number of pieces of equipment including a unique masher and steam cooker. The bespoke equipment ensures that the vegetables can be steamed gently to retain optimum nutrients and their freshly harvested flavour and texture.

Mash Direct is also committed to environmental management and assists in restoring farmland and biodiversity to improve the quality of water, air and soil. All packaging is now 100% recyclable ensuring that Mash Direct has improved its environmental footprint.

Available in multiple retailers, much of the Mash Direct range can be found in Ocado, Waitrose (346 stores), Co-op (421 stores), Nisa (482 stores) as well as Booths, Amazon Fresh and various independent retailers such Budgens and Keelham Farmshop.

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